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	<title>MICHAEL MASLANSKY</title>
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	<link>http://michaelmas.wordpress.com</link>
	<description>credible communications in an age of mistrust</description>
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		<title>MICHAEL MASLANSKY</title>
		<link>http://michaelmas.wordpress.com</link>
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		<item>
		<title>Check out The Language of Trust blog</title>
		<link>http://michaelmas.wordpress.com/2010/05/24/check-out-the-language-of-trust-blog/</link>
		<comments>http://michaelmas.wordpress.com/2010/05/24/check-out-the-language-of-trust-blog/#comments</comments>
		<pubDate>Mon, 24 May 2010 02:14:50 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Credible communication]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=203</guid>
		<description><![CDATA[I haven&#8217;t stopped blogging. But for the moment I am concentrating most of my attention on my new book The Language of Trust.  You can find my latest blog posts listed to the right and on www.languageoftrust.com.  Hope to see you there! &#8230; <a href="http://michaelmas.wordpress.com/2010/05/24/check-out-the-language-of-trust-blog/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=203&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">michaelmas</media:title>
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			<media:title type="html">Language of Trust Book Site</media:title>
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		<title>Anatomy of an Apology: Akio Toyoda</title>
		<link>http://michaelmas.wordpress.com/2010/02/17/anatomy-of-an-apology-akio-toyoda/</link>
		<comments>http://michaelmas.wordpress.com/2010/02/17/anatomy-of-an-apology-akio-toyoda/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 04:14:33 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Credible communication]]></category>
		<category><![CDATA[Apologies]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Political Language]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[toyoda]]></category>
		<category><![CDATA[toyota]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=196</guid>
		<description><![CDATA[In an age of mistrust, even the smallest slipup can destroy a well-cultivated corporate image.  So it’s no wonder that Toyota is scrambling to control the fallout from their latest recalls.  The acceleration problems that have led to a recall &#8230; <a href="http://michaelmas.wordpress.com/2010/02/17/anatomy-of-an-apology-akio-toyoda/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=196&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">michaelmas</media:title>
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		<title>Is trust really back for business?</title>
		<link>http://michaelmas.wordpress.com/2010/01/27/is-trust-really-back-for-business/</link>
		<comments>http://michaelmas.wordpress.com/2010/01/27/is-trust-really-back-for-business/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 05:15:09 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Credible communication]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[edelman]]></category>
		<category><![CDATA[edelman trust barometer]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=189</guid>
		<description><![CDATA[&#8220;How much do you trust business to do what is right?&#8221; That is the question posed in the Edelman 2010 Trust Barometer. And the good news – if you can call it that – is that 54% of Americans believe &#8230; <a href="http://michaelmas.wordpress.com/2010/01/27/is-trust-really-back-for-business/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=189&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">michaelmas</media:title>
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			<media:title type="html">economy stock market wall st. exchange</media:title>
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		<title>The Year of the Apology:  The Worst and Best of 2009</title>
		<link>http://michaelmas.wordpress.com/2009/12/24/the-year-of-the-apology-the-worst-and-best-of-2009/</link>
		<comments>http://michaelmas.wordpress.com/2009/12/24/the-year-of-the-apology-the-worst-and-best-of-2009/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 21:06:51 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Credible communication]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[2009 In Review]]></category>
		<category><![CDATA[A-Rod]]></category>
		<category><![CDATA[Alex Rodriguez]]></category>
		<category><![CDATA[Apologies]]></category>
		<category><![CDATA[Balloon Boy]]></category>
		<category><![CDATA[Celebrity Apologies]]></category>
		<category><![CDATA[Chris Brown]]></category>
		<category><![CDATA[David Letterman]]></category>
		<category><![CDATA[Decade In Review]]></category>
		<category><![CDATA[James Crowley]]></category>
		<category><![CDATA[Joe Wilson]]></category>
		<category><![CDATA[John Ensign]]></category>
		<category><![CDATA[Kanye West]]></category>
		<category><![CDATA[Mark Sanford]]></category>
		<category><![CDATA[Michael Vick]]></category>
		<category><![CDATA[Serena Williams]]></category>
		<category><![CDATA[Tareq And Michaele Salahi]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Year In Review]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=164</guid>
		<description><![CDATA[Who did the best? Who did the Worst? A Report Card The list of apologies in 2009 is almost too long to recount. But who did it best &#8211; and worst &#8211; and why? We tested 15 of the most &#8230; <a href="http://michaelmas.wordpress.com/2009/12/24/the-year-of-the-apology-the-worst-and-best-of-2009/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=164&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">michaelmas</media:title>
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		<title>The Language of Trust: Selling Ideas in a World of Skeptics</title>
		<link>http://michaelmas.wordpress.com/2009/12/24/the-language-of-trust-selling-ideas-in-a-world-of-skeptics/</link>
		<comments>http://michaelmas.wordpress.com/2009/12/24/the-language-of-trust-selling-ideas-in-a-world-of-skeptics/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 19:44:55 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Brand communications]]></category>
		<category><![CDATA[Credible communication]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Political Communications]]></category>
		<category><![CDATA[Buzzwords]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[language of trust]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[skeptics]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Words]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=157</guid>
		<description><![CDATA[I am happy to announce that my new book, The Language of Trust: Selling Ideas in a World of Skeptics, is scheduled to be published in May 2010 by Prentice Hall Press. Below is a little preview.  The book is &#8230; <a href="http://michaelmas.wordpress.com/2009/12/24/the-language-of-trust-selling-ideas-in-a-world-of-skeptics/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=157&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://michaelmas.wordpress.com/2009/12/24/the-language-of-trust-selling-ideas-in-a-world-of-skeptics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">michaelmas</media:title>
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			<media:title type="html">Language_of_Trust_Final Cover</media:title>
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		<title>Inside Zappo&#8217;s:  A great case study on internal comms</title>
		<link>http://michaelmas.wordpress.com/2009/07/24/inside-zappos-a-great-case-study-on-internal-comms/</link>
		<comments>http://michaelmas.wordpress.com/2009/07/24/inside-zappos-a-great-case-study-on-internal-comms/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 03:38:09 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Brand communications]]></category>
		<category><![CDATA[Credible communication]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[internal communications]]></category>
		<category><![CDATA[zappo's]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=153</guid>
		<description><![CDATA[You have to love Tony Hsieh’s letter to employees following the Zappo’s deal with Amazon. His company has gotten a lot of credit for its customer service, but this is an example of how that service happens. While I don’t &#8230; <a href="http://michaelmas.wordpress.com/2009/07/24/inside-zappos-a-great-case-study-on-internal-comms/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=153&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://michaelmas.wordpress.com/2009/07/24/inside-zappos-a-great-case-study-on-internal-comms/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>Obama&#8217;s Healthcare Reform is Bush&#8217;s War in Iraq</title>
		<link>http://michaelmas.wordpress.com/2009/07/23/obamas-healthcare-reform-is-bushs-war-in-iraq/</link>
		<comments>http://michaelmas.wordpress.com/2009/07/23/obamas-healthcare-reform-is-bushs-war-in-iraq/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 03:13:42 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Breaking Politics News]]></category>
		<category><![CDATA[democrats]]></category>
		<category><![CDATA[health care]]></category>
		<category><![CDATA[health insurance reform]]></category>
		<category><![CDATA[healthcare reform]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[republicans]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=149</guid>
		<description><![CDATA[I have to give a friend of mine (Sam Greene) credit for this idea, but Obama’s rhetoric on health care is sounding more and more like Bush’s on the War in Iraq.   This isn&#8217;t meant to be a partisan &#8230; <a href="http://michaelmas.wordpress.com/2009/07/23/obamas-healthcare-reform-is-bushs-war-in-iraq/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=149&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>21</slash:comments>
	
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			<media:title type="html">michaelmas</media:title>
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		<title>Bulldog Reporter Interview: Words that Resonate in Recession and Recovery</title>
		<link>http://michaelmas.wordpress.com/2009/06/19/bulldog-reporter-interview-words-that-resonate-in-recession-and-recovery/</link>
		<comments>http://michaelmas.wordpress.com/2009/06/19/bulldog-reporter-interview-words-that-resonate-in-recession-and-recovery/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 18:22:44 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Credible communication]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Political Communications]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Political Language]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recovery]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[Words]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=142</guid>
		<description><![CDATA[Check out my interview with Frank Zeccola  The economic climate hasn&#8217;t just affected bank accounts and business prospects. One leading communications strategist says it has actually changed how we&#8217;retalking—and this means huge opportunities for PR professionals who can tap into &#8230; <a href="http://michaelmas.wordpress.com/2009/06/19/bulldog-reporter-interview-words-that-resonate-in-recession-and-recovery/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=142&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Winning the Healthcare Message Battle</title>
		<link>http://michaelmas.wordpress.com/2009/06/17/winning-the-healthcare-message-battle/</link>
		<comments>http://michaelmas.wordpress.com/2009/06/17/winning-the-healthcare-message-battle/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 03:30:49 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Political Communications]]></category>
		<category><![CDATA[begala]]></category>
		<category><![CDATA[Breaking Politics News]]></category>
		<category><![CDATA[democrats]]></category>
		<category><![CDATA[health care]]></category>
		<category><![CDATA[healthcare reform]]></category>
		<category><![CDATA[luntz]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[Political Language]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[republicans]]></category>
		<category><![CDATA[washington takeover]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=132</guid>
		<description><![CDATA[People love to hate Frank Luntz. It seems like every time he opens his mouth, a chorus of journalists, bloggers, pundits and armchair strategists shower him with righteous anger.  The irony is this: if any of them actually stopped to &#8230; <a href="http://michaelmas.wordpress.com/2009/06/17/winning-the-healthcare-message-battle/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=132&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>It’s the symbols, stupid.</title>
		<link>http://michaelmas.wordpress.com/2009/04/29/it%e2%80%99s-the-symbols-stupid/</link>
		<comments>http://michaelmas.wordpress.com/2009/04/29/it%e2%80%99s-the-symbols-stupid/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 16:04:13 +0000</pubDate>
		<dc:creator>michaelmas</dc:creator>
				<category><![CDATA[Brand communications]]></category>
		<category><![CDATA[Credible communication]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[public affairs]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[symbols]]></category>
		<category><![CDATA[Words]]></category>

		<guid isPermaLink="false">http://michaelmaslansky.com/?p=119</guid>
		<description><![CDATA[Multimillion-dollar compensation packages.  Private jets.  Hormones in milk.   Plastic water bottles.  Chemicals in baby products.   High credit card rates.  Retention bonuses.  

What do these things have in common?  They come from different industries but each represents a common set of challenges that corporations now face.   Each is a symbol – a shorthand representation of a much larger ideological perspective.  Each tells a story without having to say a word.  

For better or worse, symbols now dominate the debate <a href="http://michaelmas.wordpress.com/2009/04/29/it%e2%80%99s-the-symbols-stupid/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmas.wordpress.com&amp;blog=6566177&amp;post=119&amp;subd=michaelmas&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
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			<media:title type="html">michaelmas</media:title>
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